Why Good UI/UX Is A Real Difference Maker?

Written by Mehr Un Nisa

On January 5, 2021
User Interface and User experience

To build a successful technical startup you must work on memorizing the customers with your product design. One of the primary ways of making users instantaneously fall in love with your products is a great design. Therefore, the role of good User Interface / Experience designer is turning into a real difference-maker in the product development world. Why Good UI/UX Is A Real Difference Maker in the world today

There is a huge importance of a good UI Design in all products, UI Designers achieve this. They are a strong Team role in all technical startups especially for those who work in product development. UI designers have a huge impact on websites. A good or bad website design heavily shapes user perception. How your product looks and how they feel when using it is what determines whether it’ll be a win-win or no-go. The former is the User Interface and the latter has a term called User Experience. Let’s breakdown the two to understand them better:

 

What Is a User Interface or UI?

 

The most simplistic way of understanding User Interface is that it is a point of interaction between the user and a system. To further simplify things, the pages you see and buttons you click on a website are examples of user interfaces. Generally speaking, this term is to describe the outlook of a mobile or web application. A few types of User Interfaces (though these can be interchangeable) include:

  • Graphical User Interface (GUI): This is the form of interface that allows users to interact with devices using tools like icons, clickable buttons etc.
  • Touch User Interface: This type is specifically concerned with the Haptics. The vibration you feel when you touch the screen of your mobile or the sensation of dragging an application. All these details and more fall under the ambit of Touch User Interface.
  • Voice User Interface: Spoken commands to Cortana, Siri and various other personal assistants fall within the realm of voice user interfacing. It lets user to talk to the device or application and carry-out functions without having to interact with the system.

Good, responsive UIs are extremely important as they form a point of contact. They can convince the user to use that particular piece of technology repeatedly or abandon it after first initial use. For example, they may find the appearance of a mobile application outdated, unappealing or tricky to use. These reactions usually do not just depend upon how it looks, but how it operates too. This is where the next concept comes in.

 

What Is User Experience or UX?

 

The interaction of a user is incomplete without discussing User Experience. UX is about analyzing how a person using the mobile or web application will navigate. How will they go through various functions and, at the end of the day, how they feel about it. To do UX design you need technical skills. Only a smooth, intuitive design increases chances of users choosing to revisit after first sightings. Nowadays, there are a plethora of distracting options available to cater to the same need. One feature, represented by one rightly-placed button can set your software apart from many others.

The first step to a successful User Experience is to understand whom you’re building your product for. Like Breville did and got right. The toast-makers came up with an additional button to put on their appliance that said a bit more. It understood the response of customers upon seeing a piece of bread that sometimes you need them a little toasted.

So it’s fair to say that UX is not just putting technology together, rather it involves a fair amount of psychology. To understand the right sort of product to create for the end-user is important. Hence, if your product does not align with you or your clients’ customers. There are a fair amount of chances that it will tank sooner or later. Both of these crucial concepts are constituents of a bigger puzzle: Design

 

Design Thinking Process

Design thinking process, Why Good UI/UX Is A Real Difference Maker!

 

Stage 1: Empathize — Research Your Users’ Needs

The initial step always is to put yourself in the shoes of the user whose problem or need you’re trying to fulfil. To understand this, we use considerable time in interacting with them. Discussing various ideas to narrow down the basic loophole in need fulfilment. Without this initial step, all would depend on mere assumptions that can lead to directionless projects.

 

Stage 2: Define — State Your Users’ Needs And Problems

At this Step of Design Thinking, the product development team sits down with the insights gained in Stage 1. To put them into a business and technical perspective for the startup. What is it that the customer wants?. How to implement it in a unique manner?. How can we improve the product’s development?. Basically, you narrow down what you need or what the problem is and initial ways on how to solve it.

 

Stage 3: Ideate — Challenge Assumptions And Create Ideas

Now, the product development team really gets thinking. Since the problem is clear, solutions and ideas emerge. No idea is too imaginative or simple. Everything designed is on the table for consideration.

 

Stage 4: Prototype — Start To Create Solutions

The problems, as well as the solutions are clarified over the course of the last three steps. It is now that a scaled-down, simple version of the product is created to test out the ideas. In ways, this brings ideas to life allowing the team to test out the feasibility of updates and changes.  

 

Stage 5: Test — Try Your Solutions Out

After appropriate changes to prototype are made, the product development team brings further clarity to the model created. The Design Thinking process is iterative so the final model of your product. It might pass the loop a few times before it fulfills all objectives set out by the team.

 

What are Uses of UI and UX Designers?

 

UI and UX designers work closely with clients to translate the overall theme. Also the desired user experience workflow of the said product into a tangible form. The final objective is to create balanced pages for the platform that work efficiently. Psychological factors must be considered when designing each page. This makes the end product is easy on the eyes. Things like using red color can be used to give quick attention if the screen is in subtle hues.

Working through the platform must come intuitively to the user. To ensure that, UI/UX Designers analyze user behaviors, needs and critical points. In addition to that, they identify opportunities the platform could inculcate and create a platform that is complete for the end-user. By answering questions such as where does each button go, where the user will spend most of his time? Does the overall products design make it easy for the consumer to navigate through the platform, these designers ensure just that.

Finally, the design goes through iterative loops and towards completion that is then pitched to the client or product development team for further considerations. The overall design is supposed to make the user feel a certain way. It must be unique for the company. The overall aesthetics and functionality keeps evolving with time so having both UI/UX designers is crucial for any startup. Many companies even consider hiring just one designer for both the tasks, depending on which stage they are in the tech organizational life cycle which is why UI and UX Designers are many times interchangeable positions.

 

Tools of the Trade for UI/UX Designers

 

There are many tools available to UI/UX Designers to create just the right interface and experience, allowing them to experiment with various styles to see what works. 

  • Zeplin: This software makes the lives of designers easier by allowing them to upload designs which it analyses and suggests specs and guidelines. For front-end developers, it gives out code snippets. 
  • Sketch: Sketch really gives space for the designer’s creative juices to flow. The vector-based tool can be used to wireframe and create prototypes. 
  • Mockflow: Another software used to create wireframes, this software is ideal to create basic layout ideas to see exactly what fits. 
  • Adobe XD: For all Adobe fans, this software comes through when designers want to translate their imaginations into high-quality graphics to go on the platform.
  • User Testing: This allows tests to be carried out with users to look for pain points or features that need changes. These tests can be carried out remotely with the feature to look at the facial expressions of users to analyze exactly how they feel when using the platform. 
  • UXPin: The software integrates Sketch and Adobe to create a site or application from scratch. From wireframing to the prototype, it does it all!
  • Mural: This software allows the product development team to brainstorm ideas and translate it into actual results in real-time, making the process quick and clever. 
  • Solidify: This lets you create wireframes, mockups and prototypes all under one software. Users can be given the prototype to test the ideas and make relevant changes wherever necessary.

 

 

In Short, Great UI/UX Help Your Product Wanting For More

 

Like the caption says; focusing on the highest quality of UI/UX designers ensures that your product not only grabs the attention of your customers but it also ensures they come back to it again and again. In these advanced times, it’s impossible to imagine any product or business without clear emphasis on user interfaces and their overall experience.

That is exactly what this post tried to imply and henceforth, having UI/UX Designers early on in your startup journey can lead to benefits initially unthought of.

logos of softwares and platforms used by UI and UX designers, Why Good UI/UX Is A Real Difference Maker!

In Short, Great UI/UX Help Your Product Wanting For More

 

Like the caption says; focusing on UI/UX of the highest quality ensures that your product not only grabs the attention of your customers but it also ensures they com back to it again and again. In these advanced times, it’s impossible to imagine any product or business without clear emphasis on user interfaces and their overall experience.

That is exactly what this post tried to imply and henceforth, having UI/UX Designers early on in your startup journey can lead to benefits initially never thought of.

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